Have you ever thought about what you could do to make your front door look better? Although it might seem like a simple addition, a new door knob, a simple door knocker, or a kick plate might make all the difference in the world. My blog is all about helping you to create an impressive front door. It might seem like a small change, but a door upgrade can improve your home's curb appeal. Also, upgrading your door hardware can also make your door easier to use. State-of-the-art electronic deadbolts are easy to use--even if you lost your key. Check out this blog for more advice.
Is Instagram right for your door installation company? Whether you are chiefly in product sales or installation, this article show how helpful Instagram can be as a marketing and sales tool.
Utilizing Instagram
The first question that many door companies ask is: "I just sell doors, who would want to follow me on Instagram?" Admittedly, you're never going to reach 1 million followers, but that's not really the point of using Instagram for these purposes. Instead, your goal is to interact with your customers, and hopefully find some new customer through their friends and followers.
Offering Promotions Through Instagram
One very simple marketing tool you can do with Instagram is to offer discounts to customers who follow you. For example, you could offer a free consultation and estimate, or a small percentage off of the total installation cost. The great thing about social media is that many users will basically provide free marketing for you. If you give them great service and great product, they are very likely to mention it in a post, whether they are encouraged by you or not. The knock on the fact that every follower of your client, will potentially see this. When it comes time for them to invest in new doors, they might ask their friends for your number.
Sponsored Posts
Sponsored posts are a new, but very effective way to reach a large audience. They are geared using Google Analytics, so they will most likely show up on the feeds to potential clients in your area. It will also appear to clients who have searched for glass door installation recently.
You Don't Need to be a Social Media Pro
Instagram is so easy to use that you don't even need any experience. You can always hire a professional marketer to handle your account. Clients are often concerned about having to waste their time and resources creating Instagram post. Well it does help to have a specialized social media marketer on your team, it definitely isn't essential. With advances in camera phones and the ease of graphic design applications, you don't need to be an expert to create simple, effective content. And, you don't need to post more than a couple times a week.
This is a smart investment if you don't have the time to learn it yourself. Instagram is a great place to start if you're planning on capitalizing on social media. Dive right in, it is a very low risk and low cost marketing strategy for any door company.
Share27 May 2017
